A brief history
Created by the visionary Baron Philippe de Rothschild in 1930, Mouton Cadet was a dazzling success both in France and around the world, becoming the iconic Bordeaux wine in the United States in the 1960s. Baron Philippe played a central role in the family story for over 60 years, contributing at the same time to the international reputation of Bordeaux and its wines. Baroness Philippine de Rothschild succeeded her father in 1988 and became a formidable ambassador for Mouton Cadet.
Since 2014 Philippe Sereys de Rothschild, has guided Mouton Cadet into a new era, together with his sister Camille Sereys de Rothschild and his brother Julien de Beaumarchais de Rothschild. While consolidating Mouton Cadet’s position in its markets, the emphasis is on environment friendly winegrowing, closer links with the community of Mouton Cadet winegrowers, greater precision in the wines’ taste profile with a best-in-class quality from vine to glass.
The third generation of Baron Philippe’s family has placed people and nature at the center of the winemaking process. Mouton Cadet also means a constant commitment to the 150 winegrowers, who are supported in the production and vinification process in order to achieve the purest expression of the terroir. That involves being out there on the ground. The seven winemakers regularly go to meet the growers in their vineyards, to select the most promising parcels, ensure best practices are used, and experiment with different methods, traditional or innovative. They talk, encourage, and forge bonds.
